![]() ![]() The title, Tomatosphere Seed Investigation, is printed in large red letters across the top of the illustration. Looking for more valuable content marketing tips, for infographics and beyond? Subscribe to our newsletter for regular updates on industry happenings, tips and tricks and more.Shown is a colour infographic that illustrates a Tomatosphere Seed Investigation. With the right plan of action, you can create visual content and share information that keeps you top of mind for your target audience and makes it easy to remember your name. Promote it on social media, send it to your audience via email and post it on your blog. Once your infographic is complete and ready to go live, be sure to distribute it! Don’t let this content marketing asset go to waste. Utilize your infographic and promote your content.Remember to follow your own brand style guidelines, but don’t be afraid to have fun and follow a theme if it’s going to make the content easy to digest. Once your outline is complete, you can get started on the infographic design process. All data points should be sourced from high quality sources if you want to be considered trustworthy by your audience. Credibility means everything when you’re creating and sharing content. This is also a great time to decide what type of infographic you want to create. Outlining makes it easier to get the information organized and can help you decide how to set up the content when it’s time to get started on the design process. What does your target audience want to see? During your topic research, look for data and information relevant to your brand and bring value to your readers. ![]() Here’s how to develop an infographic that will perform well on social media, your website and other content marketing channels: Proper research, planning, design and organization will go a long way and help you create an infographic with a long shelf life. When it comes to creating infographics, the last thing you want to do is pull random numbers off of the internet, throw them into a pie chart and paint a pretty face on the content with colors. Be consistent with your brand, but have fun with the layout, colors and style. Make the information easy to digest by implementing data visualization design techniques. Be short, sweet and straight to the point. Your infographic should be well absorbed by your current readers but should also bring in new ones. This builds credibility for your brand and makes you a trustworthy source to your audience. Not only should the visualization in the design be on point, but the type of content within the infographic should be attention grabbing, educational and valuable.Īn effective infographic should contain the following elements: Opinions are all subjective, but there are certain factors that make for a decent and informative infographic. If you don’t see it come through, check your spam folder and mark the email as “not spam.” The Components of a Good Infographic Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. Understanding what makes a great infographic (and what the worst infographic of all time might look like) can better illustrate what will work for a brand and what could potentially make them sink. In fact, according to Demand Gen’s 2021 Content Preferences Survey Report, 55% of buyers believe that the infographic is one of the most reliable pieces of marketing content in the early stages of a purchasing journey.īut while all of the above stats show just how advantageous an infographic can be, you can’t just pull random data from the internet, paste it into a pretty design and call it a day. Aside from being a visually appealing opportunity to increase your brand awareness, it’s a great way to catch attention early on in the buying process. The infographic is a popular and irresistible type of content that makes data and statistics more interesting to look at and easier to digest. So the next time you’re considering making an infographic… According to the Content Marketing Institute, infographics ranked 9th overall (27%) as one of the best-performing content assets over the last 12 months. ![]() This visually appealing type of content is growing in popularity and shows no signs of stopping. They can make those difficult-to-understand numbers more fluid, and the graphic design can add a layer of excitement to what would otherwise be considered boring content. Infographics offer an invaluable opportunity to visualize important data and metrics to consumers. Today, adults get creative satisfaction from infographics. Think about it: When given the chance to look through a vivid picture book as a child or steal your dad’s newspaper, you likely said no to the crossword and round of sudoku, right? Many of us developed a love for colors and imagery at a young age. ![]()
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